On Monday, February 19, 2007, Doppelganger and Telepictures Productions launch "The Tyra Banks Show" Virtual Set in the 3D virtual world, The Music Lounge, making "The Tyra Banks Show" the first and only television show in The Music Lounge and leading the way as an innovator in the digital space.
"The Tyra Banks Show" Virtual Set is the latest addition to the Music Lounge's urban landscape. Fans of "The Tyra Banks Show" can hang out on Tyra's virtual stage, chat with other Tyra fans from around the world, attend exclusive events, and interact with talk show host Tyra Banks herself. On Monday, February 12, the show held the first event on the virtual set where Tyra hosted a Post-Grammy Party.
"Tyra's loyal audience and her brand are a perfect fit for this virtual world. This venture also gives the show a new platform for its core audience of teens and young adults to blend the entertainment value of television with the socializing power of the web, which is increasingly becoming an integral component of that audience's daily media mix," said Hilary Estey McLoughlin, President of Telepictures Productions. "Creating this groundbreaking extension of the 'Tyra' brand is indicative of the long-term strength and growth of the show."
"I love writing my journals and reading blog comments from viewers on tyrashow.com, but creating a virtual talk show set and a virtual 'mini-me' allows me to take that interaction to the next level," said talk show host Tyra Banks. "This technology is so amazing. I am blown away by how advanced it is. Viewers can pick their hairstyle, hair color, their clothing, and more. Then they can hang out on the set and chat with other people, a group of friends, or even me. Once viewers try it, they're going to be addicted - I'm so hooked!"
"We're thrilled that Telepictures has chosen us as a partner and we're very excited about giving Tyra's fans a place to hang out online, talk about the show, connect with each other, and enjoy exclusive content and events," said Doppelganger CEO, Tim Stevens.
To join talk show host Tyra Banks on her virtual set, viewers can download the software via the talk show's website, http://www.tyrashow.com (as of Friday, February 16 at 5 p.m. PST).
About "The Tyra Banks Show"
"The Tyra Banks Show" gives today's young women the "girlfriend" they want to hang out with, and the role model they need. With hot, young, celebrity guests, a set that's always in fashion, and an original theme song written by pop diva India.Arie that's recently been re-mixed, topical issues, beauty and fashion advice along with field-based social experiments, the show speaks to a new generation of women in a relevant voice.
Originating from Los Angeles, "The Tyra Banks Show" is produced by Bankable Productions and Handprint Entertainment, in association with Telepictures Productions, an industry-leading and Emmy(R) Award-winning producer of reality and reality-based programming. The series is executive produced by Alex Duda, John Redmann, Tyra Banks and Benny Medina. The series is distributed by Warner Bros. Television Distribution.
About Telepictures Productions
Telepictures Productions currently produces six nationally syndicated strips including the freshman season of "The Dr. Keith Ablow Show," the second season of "The Tyra Banks Show," the fourth season of "The Ellen DeGeneres Show," winner of three consecutive Daytime Emmy awards for Outstanding Talk Show, the eighth season of "Judge Mathis," the 10th season of "The People's Court," and the 13th season of "Extra." The company also produces the weekly variety show, "Showtime at the Apollo" and the entertainment news website, TMZ.com, and recently announced a TMZ tv show for fall 2007.
About Doppelganger
Doppelganger (formerly Evil Twin Studios) provides next-generation avatar- based virtual worlds in conjunction with entertainment and media companies. The first property from Doppelganger is The Music Lounge ( http://www.themusiclounge.com), which lets music fans chat and interact with their friends in a virtual club while listening to their favorite music. The latest addition to The Music Lounge is the Tyra Banks Virtual Studio where fans of the Tyra Banks show can hang out on Tyra's virtual stage, chat with other Tyra fans from around the world, and attend exclusive events. Doppelganger is a privately-held company based in San Francisco.
SOURCE Telepictures Productions
Laura Mandel of Telepictures Productions, +1-646-728-4845, or laura.mandel@warnerbros.com; or Karin Failla of "The Tyra Banks Show," +1-323-575-8292, or Karin.failla@telepixtv.com; or Amy Janzen, Doppelganger/Sutherland Gold, +1-917-209-6819, or amy@sutherlandgold.com http://www.tyrashow.com Copyright (C) 2007 PR Newswire.
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